Organizations need to think carefully about how they prepare for and manage unexpected events that come out of nowhere. Responses must be well rehearsed across key stakeholders throughout an organization and streamlined. Market value, brand, reputation and even the safety and security of employees can be at stake.

James Melville-Ross at FTI Consulting writes:

“With turbulence in our world growing and the always-on nature of the news, the potential for crisis has become an almost daily consideration for business. globalisation, investor activism, regulatory change, political and cyber risk are all contributing to increasing business vulnerability and the need for Boards to carefully consider their ability to respond effectively.” –> Read more

Being fully prepared for a communications “nightmare” with a crisis response plan is table stakes in today’s digital and social media world.